This summer Longines set up a Pop-Up on the famous German island of Sylt. Alongside fellow journalists, I was invited to this magnificent island in north of Germany to visit the venue and experience the world of Longines. Photo recap and the story is below.
Sylt has become a highly renowned destination this summer for a multitude of Pop-Ups, spanning across various brands, including esteemed fashion labels and numerous watch companies. However, I can personally attest that the Longines Pop-Up stood out as one of the most charming (I wasn’t prompted by Longines to say this—just take a look at the pictures in this post). It wasn’t merely an installation adjacent to the boutique; rather, it was nestled within the garden of a typical house for this part of the country.
The setup was surrounded by a beautiful garden with perfectly trimmed grass, a few miniature golf holes and striking sculptures thoughtfully placed throughout the garden. Positioned on Kampen’s main street, this location managed to maintain a sense of separation from the road, adding to the cozy and inviting ambiance.
The occasion calls for a pour of champagne.
It’s time to enjoy a fantastic moment with colleagues, filled with champagne, laughter, and engaging conversations.
Here are a couple of watches I spotted during the evening.
Specially for this occasion, Longines introduced a special watch: the Longines DOLCEVITA Sylt edition. There isn’t much that’s new in this watch, apart from the fresh strap that complements the island’s style perfectly. It’s a limited edition of 100 pieces available for purchase in 2 watch boutiques located next to the Pop-Up or online. Honestly, I would skip the possibility to purchase this watch online to provide a more special experience for customers who acquire it in person on Sylt.
Pop-ups like the one by Longines offer the opportunity not only to learn more about the brand but also to view its latest creations. Take, for instance, the new Longines Flagship Heritage Moonphase in 38.5 mm. It was released recently, and I found it appealing even in press images, but I was eager to see it in person. It certainly didn’t disappoint. The price is 3,200 EUR.
I also tried the new Longines Conquest 2023. Case diameter is 42 mm. The price is 3,950 eur.
The Longines Spirit Flyback, 42 mm, 4,850 eur.
When visiting Sylt, you simply can’t overlook the island’s stunning beaches. The ambiance of the northern sea is truly unique. Admittedly, it’s not everyone’s cup of tea, given the potentially rough conditions. But if it’s your thing, it’s a forever kind of love. Our stay on Sylt was no longer than 24 hours and the timetable was quite packed. Yet, I was determined to squeeze in a beach walk. This translated to setting the alarm for 6 am. Well, it worth it.
If you’re reading this article on the day of its launch, you still have an opportunity to visit the Longines Pop-Up, which is scheduled to take place until the 15th of August in Kampen, Sylt.
